Let's dive into why this is so effective: social proof. Social proof by itself attracts people. People are naturally drawn to large crowds of other people. They don’t always have to look like you, but off the bat we’re naturally drawn if those people look like you.
Imagine having a team who interacts with your online platforms exactly as you want. By instructing them to consistently engage in a certain manner. In order to eventually get others who’re already following you to give in and do the same.
Watch how the actors influence one non-actor and how the non-actor influenced others who weren't actors to begin with.
This is the power of having a structured community. Where you can have a team and plan on how you want to trigger human behaviors that support your growth.
Now let’s talk about the power of Environment and how we’ll use it to grow your community.
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